Celebrating a Remarkable 2024 and Looking Ahead to 2025

As we get back to our first full week of 2025, we’ve reflected on 2024 as an excellent year of growth for Outlook Media - filled with bespoke campaigns and new partnerships, delivering impactful advertising across some of the world’s most vibrant cities and airports.

With campaigns launched in over a dozen iconic locations—including Singapore, Sydney, São Paulo, and Dubai—we’ve showcased the power of creativity and strategy to captivate global audiences. Join us as we celebrate our successes and look forward to another year of connecting brands with millions of travellers around the globe.

2024 Highlights: A Year of Global Impact

Expanding Horizons in Asia

Our presence in Asia flourished with successful campaigns in:

• Singapore: Connecting brands with the dynamic energy of Changi Airport, one of the world’s busiest and most awarded transit hubs.
• Shanghai: Reaching millions in this global powerhouse city with innovative displays.
• Bengaluru: Engaging with India’s tech-savvy and growing travel audience.

Australia to South America

Our campaigns touched down in the southern hemisphere, creating impact in:

• Sydney: Showcasing brands in Australia’s largest gateway city, renowned for its high-value travellers.
• São Paulo: Delivering memorable messaging in the financial heart of South America, a hub for international and domestic travellers.

Elevating Campaigns Across Europe

Europe remained a cornerstone of our efforts, with campaigns launched in key cultural and business hubs:

• Warsaw: Positioning brands at the crossroads of Eastern and Western Europe.
• Amsterdam Schiphol & Rotterdam: Reaching millions at one of Europe’s busiest and most innovative airport networks.
• Berlin, Munich & Nuremberg: Tapping into Germany’s economic powerhouse cities with targeted campaigns.
• Bologna: Capturing the essence of sophistication in one of the country’s key transport hubs.
• Gothenburg: Showcasing brands in Scandinavia’s second-largest city, an emerging hotspot for international connectivity.

Making Waves in North America

From major entertainment hubs to up-and-coming markets, we made significant strides in the U.S.:

• Las Vegas: Engaging with the world’s entertainment capital and its 50 million annual visitors.
• Madison, Wisconsin & Milwaukee: Connecting brands with audiences in these thriving Midwestern markets.

Breaking Ground in the Middle East

• Dubai, UAE: Leveraging roadside media to engage with the world-class luxury and innovation synonymous with Dubai.

Looking Ahead to 2025

Our mission remains steadfast: to create unforgettable advertising experiences that resonate with travellers at every step of their journey. In 2025, we’re committed to:

• Expanding our footprint into new global markets.
• Enhancing our digital capabilities to deliver dynamic and data-driven campaigns
• Strengthening partnerships to offer brands even more impactful opportunities.

As we celebrate the achievements of 2024, we’re filled with excitement for the possibilities that lie ahead. Thank you to our clients, partners, and teams who made last year so extraordinary. Together, let’s make 2025 another year of innovation, growth, and collaboration!

If you’d like to discuss how we can take your brand global in 2025, feel free to reach out. Let’s make your message the one travellers remember this year.